GTF was one of my clients while running the digital agency Sunexos. If you know about SEO/SEM and you know how extremely competitive the Gold SEM industry is ($40/click). We did remarkable work with a $2500 fee/month and $50k/month SEM budget. Google wants SEO to be created by thought leaders. I knew nothing of gold prior to this endeavour and within 3 months was helping a team to develop thought leadership articles that we disseminated throughout the web.
Developing an SEO system
After PCT, I developed my own proprietary SEO & Website design system using web analytics and data driven information. I conceived of a system and then hired and used a team of both in house and offshore members to build out customer websites including design, development and marketing copy as well as inbound marketing and web content.
My team helped develop the entire look and feel of this site. [update: unfortunately as of this writing it looks as though they revamped the site and demolished all our SEO…good move.] The theme was developed based upon target demographics and user data passed through analytics via adwords testing.
Once we had the site up and running we did a ton of testing by segmenting metrics using the best practices of Avinash Kaushik.